Tag Archives: Marc Newson

March 06, 2012 at 01:57AM


New Gear: Limited Edition Silver Pentax K-5 With Ultra-thin Marc Newson 40mm Lens

Pentax’s newest special edition K-5 is more than just a recolor, it also packs a special, limited edition 40mm f/2.8 lens.

Pentax has a reputation for releasing garish variants of their SLRs, but the newest attempt is not only relatively decent looking, but also comes with a special, limited-edition lens. The Silver Pentax K-5 will only be sold through Pentax’s webstore for ,599.95, and will ship out in April, with just 1500 sets produced.

The special lens on this kit is designed by Marc Newson, and Pentax is calling it the world’s thinnest fixed focal lenght lens for an SLR. It’s an smc PENTAX-DA 40mm f/2.8 XS.

Unlike some of the other limited edition cameras on the market, the silver K-5 is remarkably affordable. A normal K-5 has a list price of ,199.95 for body only, and ,349.95 with an 18-55mm kit lens. Putting a ,599.95 pricetag on a limited edition body with a rare lens seems pretty reasonable.

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March 02, 2012 at 07:32AM


Pentax K-5 silver special edition with a Marc Newson designed DA 40mm f/2.8 XS ultra-thin lens announced

As previously reported, Pentax Ricoh Imaging Americas Corporation announced the Pentax K-5 silver special edition camera kit with a Marc Newson designed DA 40mm f/2.8 XS ultra-thin lens (the same lens from the K-01 kit). The kit will be available in April 2012 for 599.95.

Press release:

DENVER, CO March 1, 2012… PENTAX RICOH IMAGING AMERICAS CORPORATION is pleased to announce the launch of the PENTAX K-5 Silver Special Edition. Available only as a limited edition of 1,500 sets worldwide, the package consists of the PENTAX K-5 digital SLR camera body matched with the new, ultra thin smc PENTAX-DA 40mm F2.8 XS lens.

The exclusive package combines the PENTAX K-5 — the flagship model of the PENTAX K series of digital SLR cameras — with the smc PENTAX-DA 40mm F2.8 XS lens — the world’s thinnest unifocal lens*. Marc Newson, one of the world’s most renowned industrial designers, masterly designed this lens. Both the camera body and the lens barrel feature the same elegant silver finish, assuring that this package is a high-performance imaging tool that also boasts maximum visual harmony. Meticulous attention has been paid to every detail of the package, including a specially designed package, while the camera’s firmware has been updated to the latest version (Ver.1.13).

* The world’s thinnest interchangeable lens for lens-interchangeable digital SLR cameras, as of February 25, 2012 (based on PENTAX’s research).Note: The specifications of the camera body (except for the firmware) and the lens are same as those for the standard K-5 model.

The K-5 Silver Special Edition package will be available in April 2012 for 599.95 USD and will be available exclusively through the PENTAX Web Store (www.pentaxwebstore.com) and Ace Photo (www.acephoto.net). More information is available at the following link: www.pentaximaging.com/news and product images are available at: www.pentaximaging.com/press/pressfiles.html PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here:www.pentaximaging.com/news

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February 03, 2012 at 03:12AM


Pentax K-01 Now Official with The World’s Thinnest Interchangeable Lens

Pentax officially announced its new K-01 mirrorless camera today after leaked photos emerged yesterday. The system features the world’s thinnest interchangeable lens: a 40mm lens that’s just 1cm thick. The body, on the other hand, isn’t exactly the sleekest camera we’ve seen. It’s designed by “acclaimed and influential” designer Marc Newson, who hadn’t designed a camera before this one (he spends much of his time designing airplanes). The camera features a 16.28MP sensor, an ISO range of 100-25600, 1080p video recording at 30/25/24fps, and an aluminum body available in yellow, black, and white. The system starts shipping next month, with the body priced at 50, the lens priced at 50, and the combo priced at 00.

Here’s a short interview with Marc Newson in which he talks about taking on this camera design project:

(vai BusinessWire via The Verge)

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February 02, 2012 at 07:37PM


Pentax Ricoh Imaging Corporation introduces Pentax K-01 designed by Marc Newson

DENVER, CO February 2, 2012…When is a camera more than a photographer’s tool? The answer is when it’s an object designed by Marc Newson, one of the most acclaimed and influential contemporary designers.

PENTAX RICOH IMAGING AMERICAS CORPORATION introduces the Marc Newson designed PENTAX K-01* interchangeable lens camera (ILC). The new PENTAX K-01 is another bold effort from the manufacturer that is known for pushing camera size, color, durability, and now, design, to the limit. Widely known for designing a wide range of objects from furniture and household products to bicycles, cars, aircraft and yachts, Marc Newson has had collected works displayed in The Museum of Modern Art (MoMA) in New York City and many other major museums.

The contemporary, timeless K-01 houses a full array of advanced functions and user-friendly features in a camera body with remarkable form and function. The elimination of an optical viewfinder and quick-return mirror gave Newson more freedom in designing the camera body, and the K-01 showcases Newson originality in every detail. Available in black, white and Newson’s signature yellow colors, the K-01 features the designer’s autograph logo stamp on the bottom of each camera.

The famed designer’s touch also is evident in a new smc PENTAX-DA 40mm F2.8 XS interchangeable lens. As the world’s thinnest interchangeable lens,* the new 40mm combines with the PENTAX K-01 camera body to deliver a unique ILC system that is perfect for photographers who are as keen on design as they are on performance. Together, the K-01 and 40mm lens system mark the intersection where high technology and high design meet.

Key features of the PENTAX K-01 include:
• Durable machined aluminum frame under a stylish black, white, or yellow exterior.
PENTAX mirrorless body design is compatible with 25+ million PENTAX K-mount lenses spanning decades.
• Large 16 megapixel APS-C sized CMOS image sensor with low noise image capture and multiple aspect ratios.
• Bright, high resolution 3 inch LCD with 920,000 dots.
• Full HD 1080p video capture at 30 FPS with h.264 compression (60 FPS at 720p) features outstanding video capture flexibility.
• Sensor-shift PENTAX Shake and Dust Reduction system is compatible with every mounted PENTAX lens.
• Fast 6 FPS burst mode is ideal for fast-action photography.
• Flexible ISO range of 100-25600 ensures gorgeous noise-free imaging in any lighting condition.
• Focus peaking mode provides fast and accurate manual focusing for critical focus applications.
* The world’s thinnest interchangeable lens for lens-interchangeable digital SLR cameras, as of February 1, 2012 (based on PENTAX’s research).

The K-01 will be available in yellow, black and white in March 2012 for 49.95USD (body only) and 99.95USD (lens kit including new DA 40mm XS) in Marc Newson designed packaging and with the Marc Newson designed strap. The smc PENTAX-DA 40mm F2.8 XS unifocal interchangeable standard lens will ship at the same time for 49.95 USD.

Additional information is available here: www.pentaximaging.com/news and a video interview with Mark Newson regarding the K-01design may be viewed here: www.youtube.com/pentaxian1 Images of other Marc Newson creations are available here.

PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here: www.pentaximaging.com/news

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Few more Pentax K-01 details

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February 02, 2012 at 02:47PM


Pentax K-01 almost announced

I have been reporting rumors about a second Pentax APS-C sensor mirrorless camera for almost a year now and today the K-01 is finally official. I am pretty sure that this camera was initially scheduled for a 2011 announcement, but Ricoh’s acquisition of Pentax delayed the release.

Here is the B&H press release for the K-01, they already have listed the Pentax DA 40mm f/2.8 XS Lens on their website:

NYC, NY (PRWEB) February 02, 2012

B&H Photo Video is excited to announce the launch of the new and much anticipated Pentax K01 Camera.

The new Pentax K01 camera is a marvel of cutting edge technology with robust features and specifications, packaged in a gorgeous and durable aluminum frame styled by renowned designer Marc Newson.

One of the immediate highlights and benefits of this cameras mirrorless body design is its compatibility with all PENTAX K-mount lenses spanning decades. You won’t have to worry and wonder whether an investment in a camera of this magnitude will force you to abandon some of your favored lenses. The fact is this camera was built to be compatible with your existing equipment.

The technical achievements of this camera are quite numerous and impressive.
In short; nothing was left to the imagination in the creation of the new PENTAX K01 camera. With its exceptional technical details and aesthetic appeal, this camera is sure to appeal to enthusiasts and professionals alike.

KEY FEATURES:

Contemporary styling by world renowned designer Marc Newson

Durable aluminum frame with stylish exterior in a selection of colors

Mirorrless body design is compatible with PENTAX K-mount lenses.

Exceptional 16 Megapixel APS-C sized CMOS image sensor with low noise image capture and multiple aspect ratios.

Bright high resolution 3 inch LCD with 920,000 dots

Full HD 1080p video capture at 30 FPS with h.264 compression (60 FPS at 720p) features outstanding video capture flexibility.

Sensor-shift PENTAX Shake and Dust Reduction system is compatible with every mounted PENTAX lens.

Fast 6 FPS burst mode is ideal for fast-action photography.

Shutter speeds from 1/4000 to 30 seconds and bulb with a silent shutter action.

Flexible ISO range of 100-25,600 ensures gorgeous noise-free imaging in any lighting environment.

Shooting modes include P, Av,Tv, and M, as well as powerful automatic modes, creative filters and finishing options.

Focus peaking mode provides fast and accurate manual focusing for critical focus applications.

In-Camera HDR mode combines bracketed user-specified exposures into a single, perfectly blended still image.

Built-in popup flash and external hotshoe compatible with modern PENTAX digital flash units.

Captures JPG still images as well as open standard DNG RAW.

In addition and as a perfect complement to the PENTAX K01, is the new smc PENTAX DA 40mm Lens, dubbed the “World’s thinnest interchangeable lens” at the time of its production!

This superb lens was styled by world famous designer Marc Newson and features an ultra low profile of only 0.36 inches in overall thickness and is only 1.8 oz in weight!

The maximum F2.8 aperture on this lens makes it ideal for creative depth of field applications and existing light photography. Furthermore, its nine rounded aperture blades produce extraordinarily smooth, natural bokeh.

ADDITIONAL KEY FEATURES:

Fixed focal length 40mm prime lens is equivalent to 61mm in the 35mm format.

Short 16 inch minimum focus distance

PENTAX SP (Super Protect) coating on lens surface helps repel elements and aids in cleaning.

PENTAX K mount is compatible with current and past K-mount compatible cameras.

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February 02, 2012 at 12:44AM


Leaked Photos and Specs of the Pentax K-01 Mirrorless Camera

Pentax is on the verge of announcing a new mirrorless camera called the K-01. It’ll be a K-mount camera with the same 16.3MP sensor as the K-5, and will come with a crazy 40mm lens that’s less than 1cm thick (it looks more like a body cap). It’ll feature a 3-inch LCD screen, HD video recording, a pop-up flash, and a design by famous industrial designer Marc Newson. The camera will reportedly be unveiled officially tomorrow at a launch event in London.

(via Pentax Forums via Mirrorless Rumors)

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January 31, 2012 at 06:01AM


Pentax K-01 to be announced on February 2nd, 2012

The Pentax K-01 camera will be designed by Marc Newson and according to this press invitation received by stuff-review, the official announcement will be on February 2nd, 2012.

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